Required skills

communication skills to liaise and negotiate with sponsors and mange their participation

critical thinking skills to evaluate a potential sponsors best fit with the business activities or projects

initiative and enterprise skills to identify and action opportunities to obtain sponsorship

literacy skills to

read and interpret details of the business activities or projects to be sponsored and complex sponsorship contracts or agreements

research potential sponsors that are aligned with the business activities or projects

write sponsorship materials and agreements expressing complex business ideas and proposals

numeracy skills to evaluate budgets and interrogate or use a range of financial data to inform sponsorship activities

planning and organising skills to organise sponsorship activities according to agreements

problemsolving skills to monitor activities identify sponsorship servicing deficiencies and make required adjustments

selfmanagement skills to take responsibility for sourcing and managing sponsorship arrangements

teamwork skills to brief colleagues on details of sponsorship arrangements

technology skills to design effective sponsorship proposals

Required knowledge

for the particular industry sector and business type

a range of business activities or events which would appeal to sponsors

potential sponsorship opportunities and sources of finance

protocols for sponsor contact

packages that can be offered to sponsors

a range of formats for and inclusions of sponsorship proposals

features of sponsorship contracts and agreements

legal requirements to supply services as contracted and ramifications of failure to comply

sponsor reporting expectations and requirements

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

determine sponsorship requirements and obtain and manage sponsorship for a business activity product service or event

monitor and manage sponsorship arrangements over a period of time

develop clear concise and professional sponsorship proposals

integrate knowledge of practices and protocols for accessing sponsorship opportunities

effectively communicate and negotiate with sponsors

Context of and specific resources for assessment

Assessment must ensure use of

a real or simulated tourism hospitality or event industry business operation product service or event that a sponsor can be involved in

computers printers and software packages currently used by the tourism hospitality and event industries to design effective sponsorship proposals

current commercial sponsorship contracts

sponsors to allow the individual to communicate negotiate and manage sponsorship arrangements

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

project activities that allow assessment of the individuals ability to initiate and manage sponsorship

evaluation of sponsorship packages and proposals produced by the individual

oral or written questioning to assess knowledge of sponsorship practices and protocols for accessing sponsorship opportunities

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector workplace and job role for example

BSBCMMA Make a presentation

BSBCMM401A Make a presentation

BSBPMGA Manage projects

BSBPMG510A Manage projects

SITXEVT Manage event staging components

SITXMGT Establish and conduct business relationships

SITXMPR Coordinate marketing activities

Colleagues may include:

Items, activities or projectsmay include:

Potential sponsors may include:

Sponsorship materials may include:

Sponsorship documentation may include: